Media Impacting Culture and Culture Impacting Media

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How Social Media is Changing Culture:

  • The internet and social media are very powerful tools that can influence and shape human behaviour
  • It has played a significant role in recent outbreaks of social protest and resistance

  • Many protests, such as the Occupy and Arab Spring protests, were heavily dependent on the resources provided by the social media. Many observers concluded that in a networked world the social media possesses the potential to promote public participation, engagement and the process of democratising public life
  • = the internet and social media are powerful instruments for mobilisation of people

  • It is not its own technological imperative that enable social media to play this prominent role, but rather the creative use of it as a response to aspirations and needs that pre-exist (or at least exist independently of it)
  • This technology should be perceived as a resource that can be utilised by social and political movements looking for communication infrastructure to promote their cause\
  • = technology and social media as a form of communication

The Internet and Everyday Culture: 

  • The culture of everyday life has become entwined with the internet
  • E.g. online dating (in Western society it has become a provisional solution) - significant relationships can rely on resources provided by social media

  • The internet's influence has been most significant in how it has transformed the lives of young people
  • Their 'digital bedroom' symbolises a childhood that is significantly mediated through social media, mobile phones and the internet
  • Friendship interaction are increasingly conducted online or through texting
  • Cultural consequences: change in the evolution of language, new rituals and symbols impact people's identity

  • The digitalisation of childhood can be interpreted as a response to a pre-existing need for new technologies of interaction
  • Risk-averse attitudes which verge on paranoia emerged as one of the defining features of contemporary child-rearing culture
  • Apprehension about children's health and safety, particularly regarding sex predators have led to new limits imposed on children's freedom to explore the outdoors - bedroom and indoor childhood culture

Bedroom Culture: 
  • Bedroom culture is the product of two interrelated and sometimes contradictory developments
  • The confinement of children indoors is the outcome of adult initiative, but surveys attest to the fact that children would rather be outdoors

  • It represents the antithesis of the family-centered TV viewing in a common room
  • Media usage has become increasingly privatized and children play an influential role in the construction of the new media home environment
  • Many children's bedrooms are media-rich environments - a growing proportion of children have computers in bedrooms with online access = self-socialisation and isolation

  • Through the internet, the segmentation of social experience is refracted and given greater momentum through its powerful technological dynamic
  • This amplification and intensification of social trends constitutes the immediate impact of the internet on everyday culture
  • Digital technology will not simply intensify prevailing cultural trends but also provide resources for reinterpreting its meaning

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