CCR Draft Notes

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 QUESTIONS:

1. How do your products represent social groups or issues?

2. How do the elements of your production work together to create a sense of branding?

3. How do your products engage with the audience? 

4. How did your research inform your products and the way they use or challenge conventions? 


1)

  • Age
  • Gender
  • Class & Status
  • Love & Romance
  • Camera shots - Close ups (give insight to emotions and expressions)
  • People concerned with love - wanting an established relationship
  • Wedding/dance scenes - visible/proof of commitment, loyalty
  • Chloe & Oscar - authentic, raw performance; white shirt - blank slate, purity
  • Lyrics - questioning themselves & their flaws, genuine & authentic, on stage
  • Dance - being alone in the room dancing shows they're the most important people to each other in the room, paints the relationship in a positive light, meaningful
  • Mature/maturity - not stereotypical teenagers/younger generation
  • Empty rooms (MISE_EN_SCENE) - focus on the relationship being most important, having all guards and pretenses down/on display, being your true self
  • Long shots - challenging normal music video conventions, allows for more audience engagement
2) Branding
  • Star image - across all products
  • Font - recognisable, associated with Ed
  • Colours - style, theme, moody (relates to lyrics)
  • Artist - down to earth, empty room (not a performance for others to see)
3)
  • Social media - links to website, tour dates, merch, stories, highlights
  • Products - predictable branding, representative of Ed
4) Conventions
  • Unlike how many artists are concerned with rights and political voice, it doesn't conform to usual conventions, just like how Ed doesn't share these on his instagram
  • Challenges using quick cuts as it is a slower song - shots are more drawn out - deeper engagement
  • Only 2 locations, most MVs have 3 or more

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