How Social Media has changed how we consume News

-

What are the pros and cons and the arguments for and against media being decentralised? 

The news was once controlled by institutions, but now modern trends are changing how people are engaging with the news. Since we now get information from an app or online, specifically from social media, "fake news" has become more apparent in recent years.

  • We now get information from an app or online, specifically from social media
  • Social media = main source of news online with more than 2.4 billion internet users
  • Nearly 64.5% receive breaking news from Facebook, Twitter, YouTube, Snapchat and Instagram instead of traditional media
  • 50% of internet users hear the latest and groundbreaking news by social media before going to news sites to learn more


  • There is a decrease in how much of an article people read
  • People on average read an article for 15 seconds or less and the average video watch time online is 10 seconds


  • Social platforms have control over what news and information we see. An article needs to be "liked" and shared multiple times before many people see it in their feed
  • Many "fake news" websites compete for attention with sensational headlines and ridiculous storylines that tend to get shared more often due to the lack of readers fact checking or reading more than the headline = authentic content is hard to come by now
  • Fake news is more likely to spread than the truth


  • "Falsehood diffused significantly farther, faster, deeper, and more broadly than the truth in all categories of information, and the effects were more pronounced for false political news than for  false news about terrorism, natural disasters, science, urban legends, or financial information" 

  • Timely and sensational news does better - e.g. Buzzfeed with 17.2 million subscribers
  • Content needs to be shareable and likeable so often is overly exaggerated
  • Brands can pay more to appear in news feeds and get noticed







Comments

Post a Comment

Popular posts from this blog

CCR Evaluative Essay

-
Image
  Creative Critical Reflection: The song "Best Part of Me" is not clearly defined as one genre such as 'pop', but rather falls into a mixture, including indie, R&B soul, and pop. As it is an acoustic ballad and one of Ed Sheeran's slower, more romantic songs,  it was easy to use and challenge different conventions that most music videos conform to when making a music video strictly defined by one specific genre. One of the main subjects represented  in my music video is age and gender. The main actors, playing Ed and Yebba, are both young. Rather than having slightly older people to play the part, by having younger people, it is more relevant and can appeal to the target audience as younger people are more insecure and have a significantly lower self-esteem. A recent survey found that majority of people recall they were around 16 years old when they first developed insecurities. And though men were 35% more likely to get insecure at an earlier age, women were ...
Read more

CCR Draft Notes

-
  QUESTIONS: 1. How do your products  represent social groups or issues ? 2. How do the elements of your production work together to create a sense of  branding ? 3. How do your products  engage with the audience ?  4. How did your research inform your products and the way they  use or challenge conventions ?  1) Age Gender Class & Status Love & Romance Camera shots - Close ups (give insight to emotions and expressions) People concerned with love - wanting an established relationship Wedding/dance scenes - visible/proof of commitment, loyalty Chloe & Oscar - authentic, raw performance; white shirt - blank slate, purity Lyrics - questioning themselves & their flaws, genuine & authentic, on stage Dance - being alone in the room dancing shows they're the most important people to each other in the room, paints the relationship in a positive light, meaningful Mature/maturity - not stereotypical teenagers/younger generation Empty rooms (M...
Read more