Netflix

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Netflix plans to expand beyond films into video games

Netflix is making its first big move beyond TV shows and films, planning an expansion into video games and has hired a former Electronic Arts and Facebook executive to lead the effort. Mike Verdu, previous vice president of Facebook and now of game development, is in charge of working with developers to bring games and other content to virtual-reality headsets.

The games will appear alongside current fare as a new programming genre, similar to what Netflix did with documentaries or stand-up specials, and is currently not planning to charge extra for the content.

Netflix has been seeking ways to keep growing, especially in more saturated markets such as the US. This included building out its kids' programming, opening an online shop to sell merchandise, and making a deal with Steven Spielberg to bring more prestigious movies to its lineup.

Video games give Netflix another way to lure new customers and also offer something none of its direct competitors currently provides. Walt Disney, Amazon etc. all have access to live sports but they don't have gaming within their main video services.

Ultimately, this move may make it easier for Netflix to justify price increases in coming years. Games also serve the purpose of helping market existing shows.

"This is a natural extension of its Netflix's content strategy, allowing it to mine intellectual property from popular shows like 'Stranger Things'. Though it may not generate  much additional revenue, it will help deepen engagement and increase the service's appeal and pricing power."

Interactive Shows:

Netflix also made earlier forays into interactive programming, such as choose-your-own-adventure-style shows. It created versions of programs like "Carmen Sandiego" and "Black Mirror" in that format, which stops short of being a true video game.

The Netflix Effect:

The Netflix effect is when a new series catapults an unknown actor to fame overnight as a result of millions of people binge watching a show.

Changing how consumers view content:

  • before consumers went to the movies, rented VHS tapes or DVDs and watched TV live
  • now, consumers can stream content instantly to any device anywhere
  • Netflix has changed how consumers access film and TV
  • No longer have to sit through ads and commercials

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