Brianna Hodder A2

Black Representation on Screen: What does the evolution of black representation in film, look like over the decades? How is Netflix trying to rectify the problem with underrepresentation of black people in it's movies? What happened in 2016 that caused a stir in Hollywood and was a catalyst for change in representation of black people in Hollywood movies? What sort of representation did people of colour have at the Oscars in 2018? In an ad campaign, Netflix says when it comes to black leading actors, directors, writers and producers, they are representing, and it's not a moment, it's a movement. Famous directors Ava Duvernay and Spike Lee introduced the streaming services initiative called "strong black lead" "We're not a genre because there's no one way to be black." This initiative is a promise to represent black audiences authentically, which hasn't always been Hollywood's top priority Early pictures of black people in entertainment in...

  QUESTIONS: 1. How do your products  represent social groups or issues ? 2. How do the elements of your production work together to create a sense of  branding ? 3. How do your products  engage with the audience ?  4. How did your research inform your products and the way they  use or challenge conventions ?  1) Age Gender Class & Status Love & Romance Camera shots - Close ups (give insight to emotions and expressions) People concerned with love - wanting an established relationship Wedding/dance scenes - visible/proof of commitment, loyalty Chloe & Oscar - authentic, raw performance; white shirt - blank slate, purity Lyrics - questioning themselves & their flaws, genuine & authentic, on stage Dance - being alone in the room dancing shows they're the most important people to each other in the room, paints the relationship in a positive light, meaningful Mature/maturity - not stereotypical teenagers/younger generation Empty rooms (M...

  End of Audience Theory - Clay Shirky: Audience behaviour has changed due to the internet and the ability for audiences to create their own content at home is now becoming more common due to the lower cost of technology. This new audience not only consumes media, but produces it, creating the term 'prosumer'. His theory revolves around the main idea that there is no longer a  passive audience, but now is changing to a more active audience. A passive audience is more likely to accept the messages encoded into a media text without challenging it, and are more likely to accept and be affected by these messages which are based off creator's own ideologies. An active audience is more engaged and responds to a media text in different ways and is capable of challenging the ideas encoded in it. This wanting to interact with the media has been made more accessible and easier due to Web 2.0 Shirky believes that this change into an active audience is because technology has changed au...

Diversify or die: What New Zealand television can learn from our film industry: 1) What are some of the points this article raises between the difference in how progressive the TV representation of Maori is and the representation of Maori in film? The problem with ethnic diversity on television is that it is notoriously difficult to quantify. You could have all different colours represented onscreen, but if each one isn't allowed to tell their stories in meaningful ways, the gesture feels superficial and hollow. 2) What is an example of the last TV show that really brought Maori representation into the spotlight but that is an older show to reference now? While much progress has already been made, homegrown ethnically-driven shows are still absent from our mainstream prime time. In order to find a TV show that spotlights media representation, you have to go back to 2004-2008's " Bro'town"  which used culture as its driving force and had enough network support to b...

1) What was the event being held in NZ and what was it's purpose? The Power of Inclusion Summit took place over two days from 3-4 October Hosted by the NZFC & Women and Film in Television International  A Disney-sponsored film/television diversity and inclusion summit event, The Power of Inclusion, was where Jean Teng spoke to New Zealand film-makers and funding bodies to assess how well we’re doing with “diversity and inclusion” in Aotearoa. More specifically: are we failing to support emerging filmmakers from minority communities, and can this summit act as a catalyst for change The summit’s stated intention was to “posit future action to create a more inclusive industry and world”. The presence of producers and decision-makers in high positions meant the summit would be “a place where you could have gatekeepers think about what they do”. 2) Why was  Heperi Mita identified as a significant voice? What did he direct and what did he do? Heperi Mita (director of  Merat...

Hegemony in Media: Hegemony by Brianna Hodder

Women in Hollywood:  (based on UCLA data) Women make up about 50% of the U.S. population and minorities slightly more than 40%. A majority of the nation’s population will be minorities by 2050, according to U.S. Census estimates. The numbers of acting roles for women and people of color in film have been progressively increasing since UCLA researchers first started tracking data. And results from the last two years of film are heartening. The researchers analyzed 139 films with the highest gross global ticket receipts of 2018. They found that 41.0% of lead roles went to women and 26.6% to minorities. And among all acting roles in those films, 40.4% went to women and 30.9% to people of color. Things improved somewhat in most casting roles in 2019. Women had 44.1% of lead acting roles and 40.2% of the total cast in the 145 films from 2019 examined in the report; people of color made up 27.6% of lead actors and 32.7% of all film roles in 2019. Each year, the report also analyz...

  Building an Artist Profile: Branding Research by Brianna Hodder Music Branding by Brianna Hodder Branding Strategies by Brianna Hodder

  Harry Styles: Harry Styles by Brianna Hodder Harry Styles is one of those artists in which his account is not run by him, posts are infrequent, and they mainly show professional photos containing his successes or promoting his music and recently released brand of nail polish 'Pleasing'. His posts are mostly of him pre-concert or during his tours, which can help encourage his audiences and fans to know what it's like to experience his concerts in person and let them know what they're missing out on. He has quickly made an image for himself as being a very supportive ally of the LGBT+ community and is often seen at his concerts parading around while holding different sexuality flags, which is perhaps one of the many reasons why people like him, as he has created a safe place, and in the past people have come out at his concerts and garnered very positive reactions. Additionally, he has done magazine shoots in which he is wearing a dress and is known for being v...

Teacher Feedback: The guitar image seems to be a different colour pallete (purely because of how much wood is in the photo). Is there a way to ‘cool’ those tones to make them match the cool blue hue or potential ‘warm’ up the other images with warmer tones? I love the back cover, it looks great! Considering star image and the artist usually having his face as part of the brand, I would suggest that you think about making your front cover a full frontal picture of ‘Ed Sheeran’ , his name and also include the album name. Make sure convention-wise that you include what is usually on an album digipack cover I would then choose between your images 2 & 3 for what goes inside as inside cover 1. Overlay effect is cool, good job! Peer Feedback: The first person I asked recognised the genre as being soft pop, which fits into the theme of the song. Describing it in one word, they would describe it as 'soft'. The star image is Oscar and the guitar. Looking at the front cover, they said...