Final Digipak: After receiving peer and teacher feedback and making changes where deemed necessary, I made my final digipak covers: Front Cover: Inner Cover (1): Inner Cover (2): Back Cover:
Creative Critical Reflection: The song "Best Part of Me" is not clearly defined as one genre such as 'pop', but rather falls into a mixture, including indie, R&B soul, and pop. As it is an acoustic ballad and one of Ed Sheeran's slower, more romantic songs, it was easy to use and challenge different conventions that most music videos conform to when making a music video strictly defined by one specific genre. One of the main subjects represented in my music video is age and gender. The main actors, playing Ed and Yebba, are both young. Rather than having slightly older people to play the part, by having younger people, it is more relevant and can appeal to the target audience as younger people are more insecure and have a significantly lower self-esteem. A recent survey found that majority of people recall they were around 16 years old when they first developed insecurities. And though men were 35% more likely to get insecure at an earlier age, women were ...
QUESTIONS: 1. How do your products represent social groups or issues ? 2. How do the elements of your production work together to create a sense of branding ? 3. How do your products engage with the audience ? 4. How did your research inform your products and the way they use or challenge conventions ? 1) Age Gender Class & Status Love & Romance Camera shots - Close ups (give insight to emotions and expressions) People concerned with love - wanting an established relationship Wedding/dance scenes - visible/proof of commitment, loyalty Chloe & Oscar - authentic, raw performance; white shirt - blank slate, purity Lyrics - questioning themselves & their flaws, genuine & authentic, on stage Dance - being alone in the room dancing shows they're the most important people to each other in the room, paints the relationship in a positive light, meaningful Mature/maturity - not stereotypical teenagers/younger generation Empty rooms (M...
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