Who Holds the Power?

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YouTube:

1) How much content is created every day?

  • 300-500 hours of videos get uploaded every single minute
  • 30,000 videos uploaded every hour
  • 720,000 hours of video are uploaded every day

2) Who acquired YouTube and how much was spent?

  • Google bought YouTube for $1.65 billion in 2006

3) How was allowing people to monetize channels a major shift in the industry?

  • In 2007, YouTube introduced the YouTube partnership program, allowing users to monetize their videos, 'giving birth' to new careers that originally didn't exist

4) How were the  algorithms used to YouTube's advantage with subscribers?

  • The reason why YouTube became so successful was because of the rise of the algorithm. Because of this you could discover content you were interested, and the recommendation engine gave you other videos to watch based on what you'd seen
  • The platform basically anticipates your needs based on who you subscribe to and what you watch regularly
  • It also introduces you to videos that you might like based on what other people are watching

5) Name some of the ways YouTube has changed and added aspect to their channel to increase audience subscribers?

  • As other streaming services such as Netflix, Hulu and Prime Video became popular, YouTube wanted to diversify the type of content on its platform, and started creating their own (YouTube Originals)
  • It also introduced paid subscriptions, YouTube Red (now YouTube premium), YouTube Music and YouTube TV
  • It now has over 30 million music and premium paid subscribers
  • YT premium offers users ad-free content
  • YouTube Kids - channels just for childrens videos

6) Why is content moderation hard for YouTube?

  • A these platforms continue to grow at a massive scale, it has become increasingly challenging to manage the content being uploaded
  • Early on, YT faced a litany of lawsuits around copyright infringement, and faced a $1 billion lawsuit by ViaCom
  • Content moderation has also become increasingly difficult - which ones to keep and which ones to take down
  • They made a number of policy changes in 2019 that included banning material that would pronounce one group superior to another, but these policies changed after horrible backlash
  • Misinformation was another hurdle YT came across, and they tried to ban things like false medical claims, but they can't catch everything with the number of content
  • They now have the right to terminate and suspend channels where they see fit in regards to disturbing content etc.

Why is it an issue of power for YT to ban what it decides as misinformation?
  • YT  barred Sky News Australia from uploading new content for a week, saying it had breached rules on spreading Covide-19 misinformation
  • It issued a strike under its 3 strike policy, the last of which means permanent removal
  • YT didn't point to specific items but said it opposed material that "could cause real-world harm"
  • The TV channel's digital editor said the decision was a disturbing attack on the ability to think freely
How is it a turning of the power tables to have a news company censored by YT?
  • Sky News Australia is owned by a subsidiary of Rupert Murdoch's News Corp and has 1.85 million YouTube subscribers
  • The ban could affect its revenue stream from Google
  • Now that YT has paid subscriptions, it now holds significantly more power which influences how companies act
Write down some of the basic facts from this case to use as an example in your essay for the exam:
  • A YT statement said it had "clear and established Covid-19 medical misinformation policies based on local and global health authority guidance
  • A spokesperson told the Guardian it "did not allow content that denies the existence of Covid" or which encouraged people "to use hydroxychloroquine or ivermectin to treat or prevent the virus"
  • The videos in question "did not provide sufficient countervailing context" the spokesperson said
  • Sky News said it had found old videos that did not comply with YT's policies and took it's "commitment to meeting editorial and community expectations seriously"
  • But it denies any of its hosts had ever denied the existence of Covide-19

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