Jenkins' Fandom Theory

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 Henry Jenkins Fandom Theory:

  • He believes that fans play a key role in the media in terms of production, consumption and distribution
  • Fans now play a much larger part as they are the ones distributing it by commenting and sharing videos and also helping interpret the meaning of a product. Additionally, they are the ones that are watching and analysing trailers and trying to figure out what happens, sharing these ideas online and with other fans and audiences.

  • His theory involves a key phrase called "textual poaching"
  • Textual poaching = audiences taking a media product and remaking or reworking it to create their own meaning
  • E.g Online fanfiction dedicated to a Tv show, in which fans can create their own stories about certain characters and plotlines
  • Fan made products are becoming increasingly common and is most likely due to the improvement of domestic technology, allowing fans to create their own videos, post them online and become viral

    E.g. Stranger things preteen fans 'went to war with the EU'
  • The Directive on Copyright and its most controversial component, Article 13, requires online platforms to filter or remove copyrighted material from their websites
  • In 2019, many Instagram accounts that were fan pages or meme accounts for particular TV shows such as Stranger Things were being removed due to article 13
  • Cory Doctorow of the Electronic Frontier Foundation, a US-based not-for-profit organisation that fights for internet rights, said the proposed article 13 “will subject huge swaths of online expression to interception and arbitrary censorship” and is “a catastrophe for freedom of expression”
  • Article 13 of that draft would require YouTube and other sites that allow user-generated content to build tools that proactively block anything that appears to infringe on copyright. They would face fines for whatever slips through the net
  • "YouTube would be forced to block millions of videos (existing and new ones) in the EU" the company said, "It could drastically limit the content that one can upload to the platform in Europe

  • A creative film and special effects individual that went by the name "Shamook" was hired by Lucasfilm after he created his own take on a scene from The Mandalorian.
  • In the final (pre-credits) scene in The Mandalorian Season 2, we see a digitally-retargeted Mark Hamill performance, de-aged and fixed to look like Luke Skywalker just a short period after the events of Return of the Jedi. The result was fantastic, amazing, mind-blowing, and all that good stuff. But it wasn't perfect.
  • Shamook saw what they did with this scene and took it upon himself to digitally edit the scene to make it just a bit better.
  • He was hired with ILM to be a "Senior Facial Capture Artist."

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