Digipak Planning & Research
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Social Media Demographics
Social Media Demographics: Social Media Demographics by Brianna Hodder
Who Holds the Power?
YouTube: 1) How much content is created every day? 300-500 hours of videos get uploaded every single minute 30,000 videos uploaded every hour 720,000 hours of video are uploaded every day 2) Who acquired YouTube and how much was spent? Google bought YouTube for $1.65 billion in 2006 3) How was allowing people to monetize channels a major shift in the industry? In 2007, YouTube introduced the YouTube partnership program, allowing users to monetize their videos, 'giving birth' to new careers that originally didn't exist 4) How were the algorithms used to YouTube's advantage with subscribers? The reason why YouTube became so successful was because of the rise of the algorithm. Because of this you could discover content you were interested, and the recommendation engine gave you other videos to watch based on what you'd seen The platform basically anticipates your needs based on who you subscribe to and what you watch regularly It also introduces you to videos that you...
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