Brianna Hodder A2

  Final Digipak: After receiving peer and teacher feedback and making changes where deemed necessary, I made my final digipak covers: Front Cover: Inner Cover (1): Inner Cover (2): Back Cover:

  Instagram: Ed Sheeran Fanpage Link

  Creative Critical Reflection: The song "Best Part of Me" is not clearly defined as one genre such as 'pop', but rather falls into a mixture, including indie, R&B soul, and pop. As it is an acoustic ballad and one of Ed Sheeran's slower, more romantic songs,  it was easy to use and challenge different conventions that most music videos conform to when making a music video strictly defined by one specific genre. One of the main subjects represented  in my music video is age and gender. The main actors, playing Ed and Yebba, are both young. Rather than having slightly older people to play the part, by having younger people, it is more relevant and can appeal to the target audience as younger people are more insecure and have a significantly lower self-esteem. A recent survey found that majority of people recall they were around 16 years old when they first developed insecurities. And though men were 35% more likely to get insecure at an earlier age, women were ...

How a handful of tech companies control billions of minds every day:   People working at tech companies are constantly steering people's thoughts through their choices whether we notice or not There's a hidden goal driving the direction of all the technology we make: the race for our attention - This something that everyone is fighting for because there's only so much of it The best way to get someone's attention is to know how someone's mind works - E.g. YouTube wants to maximise how much time you spend on it = autoplay (this is also seen on Netflix, Facebook etc. - Snapchat gave two people something that they don't' want to lose by creating snapstreaks - Outrage gets people's attention, e.g. people tweet/post "Can you believe this thing they said?" "You can precisely target a lie directly to the people who are most susceptible"   It's not just taking away our agency to spend our attention and live the lives that we want, it'...

The Power of the Media:   We live in a multimedia world that is largely owned and controlled by a handful of large media corporations. If you're looking at who rules or owns America, it's the same people that propagandize (to) America. American media doesn't just report news, - it's not independent of the system, but a pillar of it - it reinforces the world view and defends the interests of those who rule America. With new global digital enterprises like Google, Facebook and Twitter growing in importance worldwide, US-based  media became a transnational force. Is the media helping strengthen our democracy or is it helping divide us? Even as the world is known for its diversity, American media is not. Editorially and ideologically, the power elite tends to reflect the views of the government and the people who shape its views. Americans tends to vote and engage with the system on the basis of that which they hear (which of course is being controlled by these big companie...

Different Generational Demographics:   Streaming services have transformed the way people consume media practically overnight, accelerating the transformation of stories into content. All these trends have been exacerbated by Covid-19, which has kept people locked indoors and glued to their screens. Since the decline of the studio system in the 1950s to the introduction of home video technology, film studios have been navigating challenges and seizing opportunities for seemingly their entire history. Gen Z  - also called Zoomers - (born roughly between 1997-2012) seemingly defy the generations that came before them and demand new and novel experiences. Film and Tv is no exception. In a survey, Gen Z listed watching movies and TV as their 5th favourite form of in-home entertainment, the first generation with the category not listed in the top spot. Topping the list was video games, followed by listening to music, web surfing, and social media engagement. Will studios stop cater...